Where Next App

In 2015 we redesigned the Where Next app for iOS and Android and managed the build with an app specialist development partner.

For the Heart of the City we undertook a usability review and strategic redesign of their Where Next app for iOS and Android. This provides location based recommendations for where to eat, shop, drink and explore in Auckland's central city. In 2015 we audited use of their previous app, suggested a streamlining of user flow and redesigned all screens and interactions, using stunning imagery and modern typography to better communicate the vibrancy of inner city Auckland. We paper-tested static designs before project managing the build with our app development partner to deliver an intuitive interactive experience across both platforms in time for the 2015 major campaign launch.

Strategy & planning
Visual design
Brand design
Third party software integration
iOS App design
Testing

Where Next

The app pulls listing content and images from the website ensuring content management efficiency. Any offers that are entered into the apps third party backend also pull through to the website during the annual City Deals campaign.

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The experience is designed for users to browse by precinct and experience when planning a trip into the city. For users within the geo-fence the Near me now serves up listings ordered by distance.

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If you need an interactive app design that engages users with your brand then talk to us. We can talk you through the creative process of bringing your brand to an app, and Hayden would be more than happy to discuss how to make an app that compliments your web presence.

Pam Clifford, Senior Producer
hayden@sparksinteractive.co.nz

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