Hertzsevens.co.nz is a site that captures the fun and excitement of New Zealand’s biggest party while also being the focal point of a major advertising campaign.
Sparks designed and built a site that is both vibrant and flexible, allowing it to roll with the punches of an intense marketing campaign. The site changed over time to match the stages of the event, starting with a push to promote ticket package sales and finishing with a focus on the results and success of the event.
A key role of the site was to promote the Hertz Sevens 'Cheerleader' campaign, which involved the public submitting their own cheerleader routines to win tickets to the event. The website not only promoted the competition, it also provided the video upload functionality and housed the entries and voting system.
The sevens website was also available as a mobile site, which key information presented in a 'mobile friendly' format. The mobile site was content managed using the same system as the main site.