History is a funny thing

Especially in an industry which spends so much of its time forward facing, a sense of history is useful for putting it all in perspective.

Here are the highlights in how we got to now.

September 2005

Renamed as a result of a buyout of the former Techniche Interactive by business unit manager Dave Sparks, Sparks Interactive set up shop on Queen Street and continue much as before - except with more space, better cafe options and Vector Fibre.

December 2004

Following a successful - and hotly contested - re-pitch for the business, a redeveloped sorted.org.nz is launched in time to catch the New Year's Resolution audience. Tighter, faster and richer than the original launched by Dunham Bremmer Interactive and Saatchi & Saatchi in 2001 the site captures the #1 Spot in the 2005 e-Gov Watch Ltd survey.

June 2003

As Dunham Bremmer is integrated with Blue Star Print Group, Dave Sparks assumes the role of Business Unit Manager with the newly branded Techniche Interactive.  

October 1996

Following the pre-dot-com aquisition of pioneering new media outfit Real Time Interactive by then up-and-coming agency Dunham Bremmer, Twist Intermedia - soon to become Dunham Bremmer Interactive - forms as a business unit under the Dunham Bremmer umbrella delivering CD-Roms, POS & Sales presentations and working on the emerging technolgies associated with the World Wide Web.

At Twist Dave Sparks assumes the role of production manager, establishing the fundmentals of the business before eventually moving on to gigs with Auckland based dotcom outfit Webmedia, and taking it to San Francisco in time to catch the boom.